Investing in the Basic Attention Token (BAT) is putting your money into a new, better way to advertise online. It takes direct aim at Facebook and Google’s business models. Plus the other major tech companies that have cornered the market.
How to Look at Investing in the Brave Browser and Basic Attention Token
The strongest arguments against investing in Basic Attention Token are that it is a utility token for the Brave browser and has no organic demand.
The first argument essentially says investing in Basic Attention Token is a bad idea because you, as a holder of the coin, are not entitled to profits from the company that produces the token.
You are just putting your money into glorified gift cards or loyalty points.
The other argument says the use of the Basic Attention Token is not high enough to justify large price increases over the last two years.
Both arguments assume investing in Basic Attention Token is like investing in a stock like Google or a commodity like oil.
That is not how you should think about it. If you are going to invest, ask yourself a question. Will Brave browser get the attention of major digital advertisers and publishers. Then, if they do, whether that makes the token more valuable.
If it does? Then buying the Basic Attention Token is not like buying stocks or commodities.
It is buying the currency of a successful digital economy that is getting stronger and stronger.
What is the Point of the Brave Browser?
Going back to basics. Why does the Brave browser exist? In exchange for access to the web, people allow their data to get harvested by Google and Facebook. That data produces profits that don’t get shared with its owners. Furthermore, people are bombarded with misinformation through misleading advertising and clickbait. Read More…