The Recording Academy Grammy Awards is one of the most prestigious and highly sought after awards in history, and now the team behind the awards is entering the NFT space.
Grammy Awards: The Gold Standard for Music
Few awards are more recognizable and revered than the Grammy Awards; for decades, it has been the pinnacle of achievement for music professionals in not just the United States but worldwide. The Grammy brand is one that most people in the music space want to be associated with, and it’s not hard to decipher why this is the case.
We often hear artists be described by their Grammy wins or nominations. For example, artist XYZ is a Grammy-nominated producer with Irish roots; this description isn’t out of the ordinary.
Throughout the past decades, the Grammy Awards has been a hive of innovation, and at several points in history, they’ve redefined the music scene. Admittedly, the Grammy Awards has had its fair share of shortcomings and controversies over its history. Still, this piece focuses on how the Grammy Awards is doing something good with its support for young artists through its recently launched NFT collection.
Grammy’s NFT Collection
The collection officially launched on Monday, 7 March 2022, with one free NFT available to all interested fans. One lucky fan stands a chance to win a “golden ticket NFT,” and this NFT includes all-inclusive travel support for two people to attend the 64th Annual Grammy Awards scheduled to hold on Sunday, 3 April 2022, in Las Vegas, USA.
From the launch of the free NFTs until the 64th Grammy Awards, the collections will feature scintillating works from young artists doing amazing things in the art and NFT spaces. Three subsequent collections will drop through March, and it’s fantastic to see that artists working on this NFT project are from diverse backgrounds.
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